Client Industry: Energy Healing & Intutuive Spiritual Guidance
MEET MARCIA
When Marcia first came to us for our professional copywriting services, she had the seed of a business idea — one she had lovingly named Tree of Lives. But here’s the thing: Marica isn’t just building a business. She is the business.
Her work is deeply personal, infused with her presence, her intuitive wisdom, and that unmistakable magnetism that makes her her. So after working through the deep dive questionnaire and 60-minute strategy call, we knew the answer was clear: rather than hiding behind a brand name, we decided to create a personal brand for her.
And so, Marica Tunmer was born — an intimate, earthy brand that reflects the grounded, lush and rich energy of her inner world. Click below if you would like to view the finished site.
“I appreciated the layers we moved through and how we could bring everything together to end up with website copy that felt soul-aligned ~ I love that it weaves everything together and creates a beautiful journey for my soul clients so that they can feel my essence, embodiment and how I can be of the highest service on their journey. I love that they will instantly know through resonance, by landing on my website, my sacred temple space and will know if we are aligned to work together, they feel the full Yes!” – Marcia Tunmer
THE BRAND STRATEGY
The first step in Marica’s marketing strategy? Perspective. Before we could shape her unique positioning, we needed to dive deep — into the industry, her competitors, and most importantly, into her.
We sifted through layers of research, analyzing how other service providers in her niche positioned themselves. We looked at their brand voices, identities, and the energy they put out into the world. What felt overused and hollow? What still held weight and truth? Only by understanding what was already saturating her clients’ awareness could we carve out Marica’s space in a way that felt fresh, deeply aligned, and unmistakably hers.
And then there was pricing. As a South African entrepreneur serving both local and global clients, Marica needed a structure that felt fair — one that honoured the energy she pours into her work while ensuring accessibility. Charge too little, and the value of her offering diminishes. Charge too much, and she alienates the very people who need her most. After careful research, we found the sweet spot, pricing in USD to reflect her expansive reach while still holding resonance for local clients.
But a brand is never just about positioning or numbers — it’s about soul. And Marica’s brand needed to be built from the inside out.
Using our signature 7-step approach to creating an authentic, energetically aligned brand, we mapped out her business blueprint. This wasn’t just strategy — it was excavation. We peeled back the layers to reveal the heart of her work, making it tangible, structured, and something she could fully own and embody with confidence.
From here, we uncovered the pillars of her brand identity — her brand values that would guide her messaging, offerings, and the experience she creates for her clients: Respect. Integrity. Trust. Inner Connection. These values formed a strong foundation for her energy healing and tarot reading services.
With her values in place, we fleshed out her mission statement, unique selling proposition, brand promise, and signature offers — the tangible structures that would allow her to share her gifts with clarity and confidence.
And finally, we breathed soul into her business.
Every brand has a core archetype — a guiding energy that shapes how they show up and connect with the world. Marica? She is The Sage. A guide, a teacher, a beacon of knowledge and wisdom. Her clients? They are The Explorers. Seekers, dreamers, souls yearning for something deeper, something more aligned.
This is how we build brands — not just through words, but through deep-rooted alignment, storytelling, and the art of truly seeing our clients for who they are.
“It’s not just a website I have now. It’s fertile ground. It holds my essence and the seeds of empowerment I wish to take out into the world. It nourishes and serves… both myself and my clients.” – Marcia Tunmer
BRAND VOICE AND BUSINESS ENERGETIC BLUEPRINT
Before a single word was written, before a strategy took shape, we turned to the stars (an extra juicy-special-something that we do for clients who are open to receiving and diving in deeper). Marcia’s work isn’t just about business — it’s about alignment. And if her brand was going to be a true extension of her presence, it had to be built on the same sacred foundation she channels for her clients.
After mapping out the natal chart of her business, one thing became clear: Marcia was The Embodied Wanderer. Rooted in earth energy, her brand is grounded, sustainable, and deeply feminine. This wasn’t a brand built on force or hustle — it is a brand built on flow, trust, and the quiet power of coming home to yourself.
And so, her voice emerged.
Marcia’s brand speaks as an Interpreter — a channel between spirit and her clients, between the seen and the unseen. Her words are not just messages; they are translations, guiding her clients back to their truth. This is where the phrase “Choosing to come back to yourself is the greatest journey you will ever take” was born. Her brand voice? Soft. Nurturing. Flowing. But also relatable and deeply rooted. It is a space where clarity meets comfort, where insight are rooted into the body. Where self-realisation becomes self-actualisation.
Falling into alignment with your Energetic Blueprint is what creates a marketing strategy that feels as effortless as breathing. It’s not about pushing a message. It’s about inviting your audience into a space of knowing.
But we didn’t stop there.
Through her Human Design and Gene Keys, we unearthed her Sacred Gifts — the core of what she’s here to do and how she’s meant to do it. Her Path to Prosperity (revealed through astrology) showed us exactly how her brand was designed to create wealth and how she was encoded to show up naturally in the world – beyond the trends, beyond the masks, beyond the facades. Because when a business is built with its essence at the core of the strategy, it becomes a magnet.
BRINGING HER EARTHLY BRAND TO LIFE VISUALLY
With a clear brand voice and soul-aligned website copy in hand, Marcia was finally ready to step into the next phase of her journey — bringing her brand to life in the digital realm.
Partnering with our website designer and developer, we ensured that every visual element was infused with her unique energetic blueprint. Her brand wasn’t just about aesthetics — it was about creating an experience. Soft greens grounded her brand in nature, mirroring her intuitive connection to the Earth’s wisdom. White symbolized clarity — the guiding light on the path she helps illuminate for her clients.
From the colour palette to the brand photography, every choice was intentional, weaving together the story of The Embodied Wanderer — a brand that feels like home, like mamma-earth, like the moment you remember who you are.
At the end of the day – her website isn’t just a digital storefront. It’s a sanctuary. A space for seekers, dreamers, and those ready to return to themselves.
“I LOVE all of it, I feel like it radiates my essence, and embodiment and takes my soul clients on a journey so that they will deeply feel resonance ~ this is beyond my initial vision, it’s beyond words! It’s a feeling, a frequency which is so aligned to my essence, my brand, my sacred service!” – Marcia.
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