Sales Page & Launch Funnel

Client: Liza Klassen

Copywriting example of a sales funnel & launch strategy

If you are here to see some magic, then you are in the right place (even if we do say so ourselves) 😉

In this article you will find copywriting examples and a portfolio showcase for an in-depth sales funnel that we created for a client from Canada.

If you are needing a custom launch strategy and sales funnel to help you make a huge success of your course, group program, membership or coaching program, then simply click here to find out full funnel rates.

P.S. Don’t let budget constraints hold you back, all our packages come with payment plans ~ we don’t allow ANYTHING to stand in the way between you and your dreams to sell out and book out. 

The Brief

Liza first approached us with a dream and vision to be able to support women in their fertility journey.

She had built out an evergreen course that she wanted to launch, and she needed a sales funnel that would support her vision, while calling in and connecting with the women she was qualified to help.

Throughout the funnel we touched on emotions that are very raw and real for women who are on a fertility journey. Liza has a gentle, yet powerful energy, and her ability to serve and guide these women is incredible. She carries inherent knowledge on the feminine body and is a trained naturopathic doctor who specializes in fertility.

The Work

We started the process by building out two separate funnels that wove together.

The first was a lead magnet in the form of an interactive quiz, which then funneled into an 8-part nurture sequence. This email sequence introduced her community to her work and primed them for the launch of her course. It also served to grow her email list and providing her community with real value. The added benefit of a larger warm email list was that it made it easier for her to market any future launches.

The second part of this process consisted of a sales funnel that was built with the intention of selling her evergreen course. Unlike a open-cart, closed-cart funnel, this email sequence needed to continuously remind her subscribers of the transformation that her course would bring. Without a sense of urgency, we leaned on our knowledge of buyer psychology to speak to the various buyer beliefs that stop us and cause us to make a purchase. The first part of the funnel (the lead generation process) was tailored to her cold audience and the second part (the sales copy) to her warmer leads.

In summary: The project consisted of a lead magnet to introduce women into the world of fertility + a sales sequence to introduce them to her work, the expertise she provided, and finally the course.

It also included a Sales Page + Payment Landing Page + Thank You Page for her new course; as well as a nurture sequence to commence after they had paid and signed up for the course.

The Result

About Kerry & Meraki Messaging

Conversion Copywriter. Soulful Marketer. Quantum Guide.

Backed by 11 years of industry experience, over 142 success stories, and a portfolio of websites, sales funnels and messaging strategies that feel like my children, I am here to help you tell your most authentic brand story. It is both my passion and purpose to assist holistic entrepreneurs in creating financial abundance with their words by helping them embody their business’s highest potential in a way that feels natural and aligned with their authentic truth.