Client Industry: Business Coaching
How to run a business without it running you? It starts with one simple truth — your business doesn’t exist without you. Your spark. Your energy. Your vision. That means your priority isn’t just scaling, hustling, or “making it work.” It’s creating a business that works for you — one that supports your nervous system, mental health, and emotional well-being instead of draining it dry. And that’s exactly what Elle Martins is all about.
Even the most powerhouse, Boss Queen business mentor needs a strategy that fuels her instead of depleting her. So when Elle came to us, she needed a sales page that didn’t just showcase her expertise — it had to set her apart in a market flooded with cookie-cutter mentors who talk the talk but lack heart.
This became the inspiration for the line:
“It’s not just a membership. It’s a movement for the fierce and audacious entrepreneur who dares to dream big—yet desires a life rich with time to truly LIVE.”
Elle is all about merging strategy, soul, and sustainability – so you can build an empire without sacrificing the life you’re building it for (I think I just dropped my mic).
MEET ELLE
Elle isn’t your average business coach. She’s a force to be reckoned with — fierce, bold, and deeply committed to helping her clients create a spacious, fulfilling business that actually feels good. No burnout. No “grind ‘til you make it” messaging. No fluff. No ‘light a candle and it’ll just come to you, babe’ BS that you see all over social media. Nope.
When Elle came to us, she needed a sales page that could keep up with her energy. One that showcased her deep expertise, her ability to ‘pull up her sleeves and get down in the trenches with you’, and her no-BS approach to business strategy. On top of it all, she needed her wit and vibrancy to shine through. Because let’s be real — bland, corporatey, lifeless jargon isn’t going to cut it if your vision is to build a legacy under your name. She needed messaging that hit hard, resonated deeply, and felt like a conversation with the business bestie you actually want in your corner.
So, after a quick Google search for copywriting for business coaches, she found us (or was it the Instagram gods or a mutual friend who heard her prayers?). Either way. We crossed paths, and just like that, magic happened.
LET’S TALK MESSAGING
THIS IS HOW WE POSITIONED HER AS AN EXPERT WITHIN HER NICHE
Elle’s program, Mind Your Business, is all about blending heart, community, and strategy — so that’s exactly what we infused into her sales page. No dry, transactional sales tactics here. Fyi – her clients are not sales targets. And so, we created a page that built long-term, business-based friendships rather than cold, cash-grab relationships.
The tone? Smart. Playful. Conversational.
The energy? Expert meets best friend.
The positioning? Premium, but with personality.
Two of our favourite lines from her page:
❝ Is your business giving you more headaches than a bottle of cheap wine? ❞
“At the end of the day, what we want is our business to be as successful as a cat video on the internet. I mean, is that too much to ask?”
Her copy is fun. It’s relatable. And it sets the stage for Elle’s signature style — high-level strategy without the stuffy corporate speak. Because her dream clients? They’re experts who are done with outdated, pedestal-style business coaching. They want real conversations. Real results. And a brand that makes them feel seen.
Elle’s Sales page is one that is hanging in our Meraki Hall of Fame – it is one of our favourite pieces to show off, as it shows that you can be professional, witty and humourous at the same time, and yet still reflect a white-gloved experience.
Client Feedback
“Lira is an absolute wordsmith! Her marketing genius and ability to nail my brand voice were phenomenal. The onboarding process was simple but did most of the heavy lifting for me so that I didn’t have to sit on long calls to explain what I needed. She took my half-baked thoughts and my words and turned them into a masterpiece. I wouldn’t do a single launch without her. The woman’s a genius – she really ought to be everyone’s “go-to”.” – Elle Martins
