You probably don’t wake up thinking about website copy.
No one does. It’s not sexy. It’s not sparkly. It’s not trending on TikTok next to Hot Girl Walks and Lucky Girl Syndrome. And if you did wake up thinking about it? I’d kindly suggest more sleep and fewer 3 am brainstorms. But the second you sit down to launch that offer? Open the notes app for an Instagram caption? Or try to explain what the hell it is you actually do to a new client?
Suddenly… words matter.
A lot.
Because that humble copy — the stuff you once put off for “later”— becomes the make-or-break moment between a browser and a buyer. Between “ehh” and “oh hell yes.” You don’t need copy that sounds clever. You need copy that sounds like you — on your best day, after your second coffee, doing what you were born to do. And that? That’s where we start.
Whether you are looking for feminine copywriting for entrepreneurs or high-converting copy for coaches, the same thing remains true – you need to sound like your marketing was written by someone who actually has a pulse and not like Chat GPT word vomit.
And so, here are 12 practical, hot-off-the-press copy tips you can steal today to make your words feel more human (and less like they were assembled by a robot wearing a blazer) ~
1. Use the word without to show the real transformation
People want results — but they also want to keep their freedom, their weekends, and their sanity. The word without helps you name the benefit and show what they don’t have to sacrifice to get it.
Try this:
✨ “Expert-level copywriting without needing to train as an expert copywriter.”
✨ “Launch your first offer without spiralling into a pit of ‘oh-my-gosh-but-is-it-perfect’.”
✨ “Magnetic messaging without selling your soul (or your last brain cell).”
Use it in headlines, sales pages, email subject lines. It works. Period.
2. Get weirdly specific (your reader will love you for it)
People forget generic words, but make it specific and relatable and you’ll suddenly become the one person who’s voice they hear echoing through their head while they’re in the shower (is that weird?).
When you name the exact experience your dream client is having — right down to the Google searches, shower thoughts, and emotional spirals — they’ll feel seen. And seen people buy things.
For example, instead of: “I help you clarify your brand message.” Try this: “I help you stop spiralling every time someone asks what you do — so you can finally write a bio that doesn’t give you hives.”
We’re not writing to “a niche.” We’re writing to your people. Use the kind of details that make them snort-laugh in recognition.
3. Break the fourth wall with empathy
Sometimes the most powerful thing you can say in copy is: “Hey. I see you.”
Literally use that phrase. Or try: “You’re not crazy,” “You’re not behind,” “You’re not the only one who…”. Show them they’re not alone in the mess and magic of building something meaningful. The internet is noisy. But empathy cuts through it all like a warm knife through your favourite brand of oat-milk butter (is that even a thing?).
In the end, you don’t need more formulas. You need to feel safe taking up space with your words and showing people that you actually care. I see that. I write for that (see what I did here?).
4. Use “you” like you’re texting your best friend (because you are)
Second-person voice (aka “you”) isn’t just grammatically correct — it’s intimacy gold. It makes your reader feel like you’re talking to them, not at them. Like you’re sliding into their inbox with a glass of prosecco and a half-baked idea that’s about to change their life.
I mean, which of these would you feel more in love with ~
❌ “This program helps people feel confident in their voice.”
✅ “You’ll walk away feeling like the Beyoncé of brand messaging — minus the stadium tour, plus the freedom to say ‘no’ to anything that’s not a full-bodied yes.”
Use “you” often. Use it early. Use it generously. Because great copy isn’t a speech — it’s a conversation in your favourite group chat (and use it enough times and your clients will turn into the besties you always wished you had on your side – talkin’ from real lived experience here).
5. Use contrast to spark desire
Humans make sense of things in opposites. Good/bad. Easy/hard. Pyjamas/no pyjamas. So, when you’re writing copy, create contrast to show what life looks like before your offer… and what it could look like after.
Before: You’re spiralling through Canva at midnight wondering if your design slays. After: You’re sipping matcha while your sales page doesn’t the selling for you.
Before: You’re apologising for your prices. After: You’re confidently sending that invoice without your nervous system apologising for your existence.
Paint the before-and-after. That’s how your reader knows they want the after as soon as yesterday.
6. Let your metaphors do the flirting
When I was studying English at varsity, metaphors were my go-to. A lot has changed since then, but this hasn’t. Nothing spices up a line of copy like a metaphor that makes your reader go: “Wait, what??” and then “Okay, I get it.” Metaphors help people sit up and take notice by breaking familiarity patterns in the brain (sales psychology 101).
Examples:
✨ “Copy is the dating profile of your business — if it’s boring or confusing, no one’s swiping right.”
✨ “Trying to write your own copy without help is like giving yourself a tattoo: painful, messy, and guaranteed to end with late-night Googling of ‘how to make it look intentional.’
When in doubt, describe your work like you’re explaining it to your hilariously curious aunt at Christmas lunch.
7. Chop up your copy like a chef with a wusthof knife (mad skills you have there)
Nobody — and I mean nobody — wants to read a dense wall of text that sounds like Serious Sue’s PhD thesis on ethical rubber procurement. Like yes, love that for the planet — but my brain just took a nap mid-sentence.
Add space. Break your sentences. Let your reader breathe.
Short sentences add rhythm.
Single-line paragraphs stop the scroll.
And when you land a punchy point? Give it a line of its own.
TL;DR: Your copy should feel like a conversation, not a tax form.
8. Use rhythm like a songwriter
Copy isn’t just about what you say — it’s how it sounds in someone’s head. Mix short, punchy lines with longer, flowing ones. Add alliteration. Create a beat. Drop a surprise. Make it feel good in the mouth – and out of it.
Here are some groovy examples to get your booty (and ears) jiving ~
“Clear, clever, can’t-look-away copy that feels like a deep exhale and a double shot of espresso — at the same time.”
“The kind of bio that makes people gasp, grin, and click ‘book now’ as IF their life depends on it. Because with your mad cranio skills, it does.”
Read your copy out loud. If it makes you want to dance, you’re doing it right. If you’re already asleep by line 2, try again.
9. Repeat the juicy stuff (people skim)
Your reader’s dog is barking. Their tea is getting cold. Their toddler is suspiciously quiet. Don’t assume they’re hanging onto every syllable like it’s Shakespeare.
Repeat your core message in a few different ways so they actually get it.
For example, here are a million (or 3, cause that same toddler has me wanting to check what’s going down) ways to say the same thing differently ~
→ “Copy that sells for you.”
→ “Words that work when you’re off living your damn life.”
→ “Messaging that brings in clients while you’re napping, snacking, or making out with your dreams.”
10. Show them the social proof
Humans are skeptics. We want to believe you’re a magician, but we also want to see the wand. So give us the receipts: testimonials, results, specific examples, screenshots, DMs from happy clients.
Don’t just say “I help people feel confident in their voice.”
Say: “Last week, my client sent me a screenshot that said: ‘I finally posted that offer and someone bought within 3 hours — WHO AM I?!’”
Proof builds trust. And trust is what gets the credit card out.
11. Write like a kind, confident leader — not a cruise ship host
It’s tempting to over-explain everything. But your reader isn’t a confused child in need of hand-holding. They’re a fully functioning human with big dreams and a decent attention span.
Say what needs to be said. Then stop. You don’t need to list every module. Or justify every price point. Or apologise for having boundaries.
Just own it. Like:
→ “This is for you if you’re ready for consistent leads and 6-figure ‘who-dis’ months. Not if you’re still clinging to Canva carousels and still hoping for the best.”
→ “The investment is $2,500. Payment plans are available. Let’s go.”
Clear. Kind. No jazz hands required.
12. End with a mic-drop moment
The last line of your copy is what lingers. So make it punchy. Make it poetic. Make it unforgettable. Think ~
-> “This isn’t about finding your voice. It’s about coming home to it.”
-> You don’t build your brand voice. You reclaim it.
-> “Because vanilla’s for milkshakes. Not for women like you.”
A good ending makes them click. A great one makes them run.
There you go—12 bangin’, human-first, actual usable copywriting tips that make your words sparkle without selling your soul. Now go forth and write like the brilliant, slightly chaotic, magnetic human you are. And if you want someone to whisper the perfect words in your ear (and by whisper, I mean lovingly roast your old About Page while rewriting it into gold)? I’m right here.
